From peering into babies' brains and preventing bowel cancer to spotting killer fruit and veg and tackling superbugs, 2021 saw Matter PR promote a variety of world-leading photonics innovations. During the year-long campaign for our client Photonics21, we promoted a whole host of exciting, ground-breaking use cases of light technologies...
Our campaign for Photonics 21 promoted a new technology that makes food safer by spotting pesticides and bacteria with incredibly sensitive laser light. This media campaign helped to position the GRACED food technology consortium as an industry leader in the monitoring of foods for microscopic chemicals and harmful bacteria. It...
Our latest campaign promoted a brand new microscope that will help scientists discover what makes superbugs that cause pneumonia, meningitis, and sepsis so resistant to antibiotics and why they are so deadly. The campaign secured significant coverage in science, health and medical technology publications and raised awareness of a current...
Our thought leadership campaign continues to promote the core brand values of the Optical Society (OSA), the leading professional society in optics and photonics. Through a series of blogs, feature articles and podcasts we tell the inspirational stories from scientists and engineers improving the world. Our recent campaign looked at...
Our advocacy campaign for Photonics21 highlighted the phenomenal growth of light technologies in Europe – more than double the rate of global GDP since 2015. Throughout June, we emphasised the solid economic state of European photonics, which is growing at more than double the rate of global GDP. Using the...