Generating limitless clean and sustainable energy with fusion power was the focus of our recent photonics media campaign.

Matter PR’s latest media campaign saw the team highlight a new report from Photonics21 on light technologies role in making limitless clean and sustainable energy solutions with nuclear fusion.

Targeting trade publications in technology, science, and energy sectors, we ensured the message reached relevant and influential stakeholders.

The campaign reached a possible audience of 1.71 million monthly readers, with an estimated 109,961 engaging directly with the content.

Photonics Key to Fusion Power

Fusion power is a form of energy generation that mimics the process of powering the sun and stars. With the need for optical sensors and spectrometers to monitor plasma’s elusive behaviour, temperature, density, and composition, photonics will be the cornerstone of understanding, optimising, and even generating this immense energy creation process on Earth.

The core message in the report – that photonics technologies are essential for realising the potential of fusion energy – resonated strongly with a number of publications.

Two standout feature articles in Optics and Photonics News (OPN) and Electro Optics explored how photonics drives the precision, control, and scalability needed to make fusion commercially viable. These articles emphasised Europe’s leadership in photonics innovation and its commitment to achieving a carbon-neutral energy future.

The importance of collaborative research and investment in photonics as a key enabler for sustainable energy solutions featured in the campaign. By positioning the EU as a leader of this innovative field, we helped elevate its role in addressing global energy challenges.

“By securing high-quality media coverage, we have played a small role in encouraging the conversation for future investments and partnerships in this critical sector,” said Sam Young, Account Director and Head of content and Media at Matter PR.

Focusing on niche audiences, the Matter PR team delivered clear impact and was able to foster meaningful conversations about the transformative potential of photonics in fusion energy.

“This campaign demonstrates how photonics can be a game-changer in the journey towards sustainable energy. By promoting EU leadership in this field, we have helped to not only underscored the importance of innovation but also build momentum for future collaboration and investment,” said Young.

The campaign is another step forward on the journey toward a sustainable energy future, and we look forward to continuing our work in this space.

If you are looking for a specialist science communications and PR agency that covers all aspects of science, technology and engineering, please get in touch with us.

Email info@matterpr.com today.

You might like:

• Media campaign puts EU space project in global spotlight